Thursday, January 22, 2009


Below is an explanation kit given to all DALC staff on what to tell clients. This is given to all staff during the induction process. The lies you will see below are straight from Oborah to unknowing Kenyans who are in turn joining DALC in their hundreds every month. Please note the areas I have highlighted in red.


(1) A Certificate is just a Paper… Its Recognition is the Value!
Imagine you have been looking for a job through the internet and finally finding an appropriate one but in Canada. You make a call and the “mzungu” asks you where you have done your course and you say a local college in Kenya. What answer would you expect?
“What is that?”
But if you said “Cambridge” or “Oxford” what answer would you be expecting?
Cambridge, in UK? Ticket on the way!
A certificate is just a paper… Its recognition is Value!
(2) Meaning of Practical Examinations
In most of our institutions today education is organized in terms or semesters with exams at the end of semester.
People take leave 2 – 4 weeks before exams and then they memorize facts which they later recall onto foolscaps in the examination hall.
A month after this, the candidate has forgotten what they memorized and cannot relate to real world industry. This creates the serious disconnection between the classroom and the industry.
In Cambridge or Oxford exams are not done on foolscaps. After being taught for one week, you will go to an organization:
Find problems/weaknesses
Define solutions based on what you’ve learnt in class;
Demonstrate solution to management;
Document outcomes as project.
At DALC, it is this project which is sent to Cambridge for assessment hence practical connection between classroom and industry.
(3) Modular System of study
January - Finance
February - HRM
March - Marketing
In modular structure, subject units are clustered into modules which are independent from each other, meaning that a module can be run for a month then the next the following month. So you can join at beginning of any month without going back to what others had done. You can also defer a challenging module.
In most of our local institutions academic programmes are arranged in units clustered over a long period, meaning that you can only join at certain time and do only what has been time-tabled even if it is challenging. This means if it is a difficult subject, you still have to do it and fail then repeat.

(4) Talent Testing & Career Formulation
Imagine you take up a course and when in the middle is when you discover that it is not the right one for you.
At that time, you will have wasted time, money and effort.
We take keen interest in talent and career testing using computer technology, before course placement.
Suppose a young man achieves grade D+ Average from KCSE or IGCSE, but on a keener look these are the grades:
Maths = C-
English = C
Accounts = B
Commerce = B+
And suppose this boy achieved these grades after being sick during the last 2 months to exams or was in and out of class due to fees problems or was not serious before and realized too late.
Is this a fool?
Is he not naturally talented in the above 4 subjects hence very capable of BBA degree admission?
He may have failed the rest of the subjects, but he passed these well since he is talented. The specialized career evaluation will let you know!

(5) Experience and Prior qualifications
In some of our local institutions, strong diplomas from KNEC or polytechnics are recognized towards degree but they start at very low levels.
Further experience is never accounted for yet this is the biggest academic gain.
Your experience counts with us!

(6) Why do Cambridge or Oxford courses at DALC?
To do Cambridge or Oxford programmes, usually you do not need to come to DALC to do them. You have another choice; you can write a letter to Cambridge or Oxford directly seeking admission. If they think that you may qualify, they will invite you for an interview to UK at your own cost without a guarantee that you will be taken. It is just an interview!
Buy your own ticket;
Pay non-refundable application fee.
A return ticket is about Kshs. 76,400
Accommodation per night £75 X 3 nights (Minimum)
Application fee (non-refundable) £1000
Total 76,400
*There is no guarantee that you will be admitted and you can use the same amount for tuition at DALC which is licenced by Cambridge and Oxford to do the courses locally

(7) Why is it cheap locally?
Developing Commonwealth countries are given cheaper (reduced) rates.
Eating your food from your house is cheaper than staying in Cambridge or Oxford hostel which are 15 – 20 times more expensive.
Our local lecturers who are accredited by Cambridge or Oxford are not as expensive as one in Cambridge or Oxford.
Traveling to DALC (by matatu) is cheaper compared to traveling in Cambridge/Oxford couches.

(8) Why not offer full/direct degrees
If Cambridge/Oxford were to offer direct bachelors or masters degrees, they would have to apply to C.H.E which will give them a long list of requirements e.g. buy 50 hectares of land. They renamed their courses to diplomas (Standard/Ordinary equal to Year 1, Advance = Year 2, Graduate = Year 3 and Postgraduate = 90% Master). Since the names are diplomas, it would now only need Ministry of Education which does not have such conditions like C.H.E.
The diplomas are to test your capability first within their standards before allowing you to complete the Bachelors or Masters Degree.
In other words, since the process of upgrade is taking place overseas, they have to have you at their own control at a certain point which is the FINAL YEAR.
It is also felt that an exposure in the UK and brushing shoulders with top and experienced organizations’ MDs can contribute to strong innovation and leadership skills.
When you now go to top-up you will be on a 99% chance of scholarship as long as you perform very well i.e. distinctions!

So when you reach Graduate Diploma or Postgraduate Diploma Cambridge/Oxford only look for how you have performed.
Full distinctions = Cambridge or Oxford + scholarship
(Grade A) Alliance or Starehe
Passes (Grade C, B) = Other universities
(or other secondary schools).
(9) So, after the diplomas, where can I get the final bachelors or Masters Degree? How long does it take?
UK = Several universities, & Institutes
Canada , Australia, = Send email to Creative Africa through our website, giving
your requirements: Budget ceiling, Do you wish to travel overseas to complete or not?
Are you comfortable doing additional subjects?

Recognition value (or international ranking) of the university/institute you are looking forward for the upgrade.

Local = Most private universities will accept although we do not
have a formal arrangement with them yet. All credit transfer arrangements will be through by December, 2006.

Some universities/institutes which are popular:
Liverpool GBP 14,900
Greenwhich GBP 8,000
Hertfordshire GBP 7,900
European Business School GBP 4,150
IIU = £1,245 Masters, £835 Bachelors

So are you still thiking that DALC is genuine?


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